05.20.19
Tarsus Group, the owner and organizer of the Labelexpo and Brand Print Global Series of trade shows, and the Association for PRINT Technologies, the owner and organizer of the PRINT series of events, have announced that they will combine efforts to launch Brand Print Americas. This will take place in lieu of PRINT 2020 and will be co-located with the 2020 edition of Labelexpo Americas, happening at the Donald E Stephens Convention Center in Rosemont, IL, Sept. 15-17.
Tarsus Group and the Association for PRINT Technologies are merging PRINT 2020 into Brand Print Americas and co-locating it with Labelexpo Americas 2020. Brand Print Americas will offer printers, converters and brand owners access to products for their varied printing needs.
Research demonstrates that there is a growing diversification in the print industry. Brands that have labels and packaging requirements also need to source printed materials to meet their other marketing needs, including, point-of-purchase, collation packs, outdoor advertising, fleet graphics, direct mail and more. These two events bring together the whole supply chain under one roof, and therefore provide greater synergies and opportunities for printers, converters, manufacturers, suppliers, and creatives.
“This is a strategic response to the market as printers look to diversify their offerings and manufacturers want to maximize their marketing dollars by bringing audiences together under one roof,” said Thayer Long, president of APTech. “We are taking a collaborative approach to bring together two well-known brands, two unique audiences, and multiple market segments together.”
Tarsus Group and the Association for PRINT Technologies are merging PRINT 2020 into Brand Print Americas and co-locating it with Labelexpo Americas 2020. Brand Print Americas will offer printers, converters and brand owners access to products for their varied printing needs.
Research demonstrates that there is a growing diversification in the print industry. Brands that have labels and packaging requirements also need to source printed materials to meet their other marketing needs, including, point-of-purchase, collation packs, outdoor advertising, fleet graphics, direct mail and more. These two events bring together the whole supply chain under one roof, and therefore provide greater synergies and opportunities for printers, converters, manufacturers, suppliers, and creatives.
“This is a strategic response to the market as printers look to diversify their offerings and manufacturers want to maximize their marketing dollars by bringing audiences together under one roof,” said Thayer Long, president of APTech. “We are taking a collaborative approach to bring together two well-known brands, two unique audiences, and multiple market segments together.”
