The company said its Pickers Vodka “is an excellent, handcrafted vodka that reflects Nashville’s distinctiveness.” The vodka is distilled 11 times through Pennington's still, filtered four times and blended with Tennessee limestone water.
When the line launched in April 2015, the packaging was just a stock bottle with a plastic closure.
This year, Berlin Packaging and Studio One Eleven redesigned the bottle – and had to ensure it would run on the distiller’s existing filling line with minimal disruption.
According to Scott Jost, Berlin Packaging VP of innovation & design, Berlin began by auditing Pennington’s filling, capping, and labeling capabilities to understand the interplay between the processing equipment and the soon-to-be-outgoing packaging.
The clear glass bottle, designed by Studio One Eleven and supplied by Berlin’s Bruni Glass division, prominently features an embossed guitar pick bearing the three stars of Tennessee’s state flag near its neck. To reinforce musical connections and influence, the two sides of the bottle are embossed with the neck of a guitar.
“From early visualizations showing how light would refract within the visually complicated ‘fretboard’ detailing to communicating seamlessly with toolmakers and line operators, 3D files and the prototypes we produced from those files allowed stakeholders to explicitly understand the design concept’s implications across the entire supply chain,” Jost said.
Pennington launched the new bottle in August 2018 in a 750-mL and a 1-L size.