The demand for shrink sleeves has incrementally increased in recent years, with the application accounting for approximately 18% of all label production, according to Alexander Watson Associates who will be in attendance at the event. As a result, the seminar serves as Mark Andy's official unveiling of its proprietary and industry recipe for true digital hybrid shrink sleeve production to support the need for more profitable and productive shrink runs. This is one of the newest application additions to the Digital Series HD's production wheelhouse.
In addition to workflow demonstrations on the digital hybrid press, sleeves will be printed on the Performance Series P7E flexo press.
Converters will also have the opportunity to directly learn about the shrink market segment. From front-end solutions to the seaming process and beyond, attendees will have the ability to physically see how they can maximize their book of business through shrink as the application continues to see a steady annual growth rate of more than 5%.
Attendees will also gain knowledge from keynote speaker Corey Reardon from Alexander Watson Associates. Reardon serves as president and CEO of AWA, and has 20+ years of experience in the printing and converting trade.
“Mark Andy is excited to bring converters who have expressed interest in shrink together with suppliers who have a vested interest in their success to learn and see first-hand that a new application is attainable," said Joe Calmese, chief business officer, Mark Andy Digital. "I’m personally thrilled with the team and the technology that we’ve put together, who can provide business owners a realistic path to printing shrink productively and profitably.”