Through 2016, Advantage managed short-run and VDP jobs with a small-format digital option. As the industry ramped up on lower volumes, higher job mix, and increased personalization, capacity and capability of the desktop device fell short in profitably fulfilling market demands.
Because of this, Advantage Label & Packaging CEO Brad Knoth was seeking consistency and reliability to meet digital requirements for micro-, short- and mid-run jobs. The printer’s decision to purchase not one, but two Mark Andy solutions: a Digital One and Digital Series press.
The company installed both machines in late 2017. The Digital Series was configured specifically for Advantage’s needs.
Additionally, the press was built with a turn-bar, corona treater, and a delam/relam unit, largely to support Advantage’s typical label constructions. The company prints back side adhesives and tags at high volume, alongside other unique flexo and tooling work that nicely complements the True Hybrid architecture of the machine.
The Digital One is exceptional for runs under 1,600 feet, Knoth said.
“Our digital press investments tee us up for 20% growth in the first year," he added. "But more importantly, our primary focus has always been to chase excellence and overjoy the customers – the numbers always seem to flow nicely with that focus.”