David Pittman03.25.21
It has been a few decades since the term ‘digital’ first entered the lexicon of the label printing industry. Since then, those at the bleeding edge and adopting when the market was still very much embryonic have been supplanted by a mature customer base deploying tried, tested and refined solutions as digital printing has become commonplace.
With the technology evolving – faster speeds, better quality, increased consistency, etc. – so the market has embraced the opportunities digital printing permits. This has been realized in pressrooms the world over through hardware installations as printers look to respond to 21st Century consumer behaviors, the advent of short runs and ongoing trend for personalization, and brand owner demands new business models to provide just-in-time delivery and minimize waste in the supply chain. This sees many digital adopters in labels now operating multiple lines. They are also embracing the different digital printing t
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