The 2015 event will feature author Jim Stengel, former global marketing officer of Proctor Gamble. Stengel will lead a discussion on “Leading a Growth Culture,” showcasing what he has learned about the power of activating an inspiring ideal within companies through cases and stories from his personal experience and that of his clients.
DscoopX will feature new opportunities for attendees to discover solutions to their toughest business challenges and cultivate deep, lasting relationships with fellow digital print innovators. Building off of last year’s success, this year’s education tracks align with the needs of Dscoop members worldwide. Business Management, Sales and Marketing, Operations and Technical, each offer unique learning experiences that will give participants practical takeaways they can apply immediately in their own businesses.
Sample courses available include:
• The Reinvention of Print: It’s Personal, Permanent, Powerful, Profitable - Rick Bellamy, RPI
• What Your Digital Print Customer is Really Looking For - Bryce Schieving, Rastar
Sales and Marketing
• Delivering Next Generation Consumer Engagement Solutions Through Augmented Reality - Amanda Bass, Communicorp (an Aflac company)
• From Text-driven Variable Data to Design-driven Pieces - Dorin Fisher, Coke Israel Brand Manager; Andy Thomas Mann, TARSUS; Hadar Peled, HP and Yoav Lotan, HP
• Make Ready? Really? Let it go. It’s an Indigo! - Bob Stewart, Reid Graphics and John Winne, Labels Unlimited
• Garbage In, Garbage Out – What are you really “Feeding” your press? - Kathie Doxie, DME Holdings and Laura Field, HP
• The Next Generation In Color Communication - Mark Geeves, Color Logic and Aaron Mallory, Esko
• Operations Family Feud - Doug Rembold, Classic Graphics; Barry Mahoney, Standard Group; TJ Larson, GLS Companies
“The past is behind us. It’s time that as a print community, we focus on what’s next and what the future of the industry holds,” said John Rogers, Dscoop global executive director. “Events like DscoopX are essential to advancing the industry because it unites the leaders and visionaries that continue to drive innovation all in one place, and provides a forum for idea-sharing unlike anything else available for HP graphic arts professionals.”