David Savastano, Editor05.15.17
With the major gains being made in inkjet, printing has transformed dramatically in recent years. Transactional printing, wide format and ceramic tiles are now almost completely digitally printed, and inkjet has made major gains in label and narrow web. The question is what markets come next.
The answer may have been seen at drupa 2016. There is significant movement from leading press manufacturers, including EFI and HP, toward corrugated printing. In addition, HP has been active in flexible packaging through its narrow web presses.
The advantages of digital are clear. If a company wants to do prototypes or samples, digital printing is the most cost efficient way to go. Short runs also favor digital; if a brand wants to customize or regionalize its products, or perhaps uses individual codes for anti-counterfeiting, inkjet offers a better value.
As inkjet ink industry leaders note in “The Inkjet Ink Industry Heads Toward Packaging,” they are seeing a lot of opportun
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