Packaging may be the next great frontier for inkjet printing.
David Savastano, Editor05.18.17
Digital printing has moved dramatically into numerous segments – wide format and ceramic tiles, for example, are almost all digitally printed, and labels are moving in that direction. Packaging, in the view of many industry leaders, is the next great frontier for inkjet. Flexible packaging is being printed on HP Indigo, EFI Jetrion and Xeikon presses, and EFI and HP are moving into the corrugated market.
In its report, “Digital Printing Packaging Market by Packaging Technology (Thermal Transfer, Electrophotography & Electrostatic, Inkjet), Packaging Type (Labels, Flexible Packaging), Ink Type, Printing Format, Application, and Region - Global Forecast to 2026,” Marketsandmarkets.com projects the digital printing packaging market size at $11.42 billion in 2016, expanding to $42.11 billion by 2026. This works out to a CAGR of 13.9%.
It’s easy to see why packaging can be digitally printed. The “Share a Coke” campaign was a huge s
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