The first digital acquisition for Inland, the purchase comes as Inland continues to heavily invest in the company and expand its product offerings and capabilities.
“We are committed to investing in state-of-the-art equipment and processes to support the growth of our customers,” said Jackie Kuehlmann, director of marketing for Inland. “Customization is becoming more and more popular with consumers and therefore desired by brand owners. Having the digital capabilities that the HP 20000 offers allows us to provide expanded customization, personalization and variable data options to our customers.”
Inland will use the HP 20000 to support its growth in the flexible packaging market as well as shrink sleeves and pressure sensitive products to deliver enhanced graphics, expedited speed to market and customization. In particular, Inland will be targeting brand revival and brand introductions/product launches.