To meet the needs of this growing trend in consumption, CROWN Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a joint venture of Crown Holdings, Inc. and Évora S.A. of Porto Alegre, Brazil, is now offering a 550ml beverage can that drink brands can use to leverage this culture of sharing and engage new consumers.
The new beverage can is already proving very popular. For consumers, the larger volume format allows them to more easily share their favorite beverage with friends and family; while for those who prefer to consume the drink on their own, the container is still easy to hold as it retains the same diameter as a traditional 350ml beverage can.
“Crown is a leader in the market when it comes to anticipating new trends and meeting changing consumer preferences for new beverage can formats,” said Djalma Novaes, president of CROWN Embalagens Metálicas da Amazônia S.A. “The 550ml can size is a perfect example of how we were able to partner with brands to bring innovative new options to the Brazilian market.”
With the recent opening of a third beverage can line in Cabreúva, Crown Brazil now produces the 550ml format in three of its four can production plants across the country.