“We are pleased to be able to leverage the longstanding relationship we have with Crown around the globe to deliver this new beverage can size to consumers in Brazil,” says Wilson Toyama, Heineken Brazil Procurement Director. “As in other parts of the world, Brazilian consumers are seeking greater convenience and more choices from their favorite brands. Bringing the 250ml slim style beverage can to Brazil will let us satisfy those needs.”
Manufacturers of energy drinks and other ready-to-drink beverages can also utilize the new format to refresh their packaging mix and enhance their brand image to attract younger, more active consumers. Along with being easier to grip and visually appealing, the slim style cans provide an effective barrier against light and air, keeping products fresher longer and chill quickly. Additionally, the 250ml slim style can is easily stackable, lighter to transport and 100% and infinitely recyclable – qualities that all aluminum cans share.