As a result, companies like CROWN Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a joint venture of Crown Holdings, Inc. and Évora S.A. of Porto Alegre, Brazil, are preparing for the estimated demand by focusing on enhancing production this year.
Specialty aluminum cans, defined as sizes other than the standard 350ml container, currently make up more than 30% of Brazil’s beverage can market. Through the company’s investment in its launch of a new plant in Teresina earlier in 2014 and the opening of a third line in its Cabreúva facility that same year, Crown Brazil is now capable of producing its entire portfolio of seven beverage can sizes, ranging from sleek style 269ml to standard 550ml cans, in any of its plants. For the remainder of the year, the company is concentrating efforts on strengthening newly introduced capabilities and optimizing training for the new lines.
“In order to enhance the efficiency of our operations, it is essential that all of our manufacturing facilities are working optimally, especially ahead of Rio 2016,” said Wilmar Arinelli, president, CROWN Embalagens Metálicas da Amazônia S.A. “The stable forecast for 2015 allows us to focus on implementing any changes necessary in order to achieve production synchronization, while still meeting the existing market demand.”
Advanced decorative technologies continue to be a powerful tool for brands to leverage, especially when launching a new product or executing a marketing campaign like those anticipated for Rio 2016. Crown’s decorative capabilities such as its Accents technology, which allows up to 24 different images that can include words, phrases, line drawings and pictures to be printed on a single pallet of beverage cans, and thermochromic inks, that change color on the aluminum can to indicate that the beverage is at the ideal temperature for consumption, are both expected to be popular features for brands to adopt for the upcoming games.