drupa 2020 takes place June 16-26 in Düsseldorf, Germany.
The impression is dead. Long live the impression! Long live printing that is integrated alongside other communication channels. This is the way forward and to get it right, you need to make two changes: throw away the old baggage you’ve carried for so long and embrace a change of mentality. You must swap the old habits of traditional printing for digital ones!
"I am optimistic for the years to come," said Pierre Coquard, head of Industria, a Parisian print service provider with a passion for all things "tailor-made" and right now on the verge of switching completely to digital printing. “There are fewer and fewer print experts within the customers we engage with. Our contacts are coming more often from higher up in their organizations, in marketing or communications, and they are facing broader challenges. They do not have a pure print problem but more a communications challenge. And those with a print problem alone often don&rsq
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