Personalization, shorter runs, and even longer runs are driving digital printing with Xei
Greg Hrinya, Label and Narrow Web06.13.19
In a deep dive into digital printing at the latest edition of Xeikon Cafe North America, Chris Bondy, professor and administrative chair at RIT, said that 89% of millennials want personalization from their products. Additionally, a recent Mintel survey said that most Chinese customers would be willing to pay more for a personalized product.
The ability to create brand loyalty with personalized packaging is a key differentiator for digital, says Bondy. He added that SKU proliferation is greater than ever, with a product manager stating that SKU counts have increased 20 fold, from 40 products to 800 due to private labeling requirements.
Minus plate costs, digital printing can serve a vast array of local and regional needs. According to Bondy, a recent survey from American Express found that consumers are buying more locally, and 54% say they support their local economy. Key value propositions of digital printing include the ability to print on demand andjust in tim
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