APASS was created to support Amazon vendors in certifying products under their Frustration-Free Packaging programs (FFP), Ships-in-Own-Container (SIOC) products and Prep-Free Packaging (PFP) initiative. By joining the network, Graphic Packaging is recognized for producing packaging that optimizes distribution while improving the customer experience. Brands can rely on GPI’s team of e-commerce specialists to increase speed to market with custom, right-sized paper-based solutions that reduce shipped air and minimize damage.
“We’ve always created custom packaging for our customers,” said Bill Sedlacek, vice president of innovation and new business development at GPI. “Now we’re ensuring that the same exacting standards we apply to in-store packaging are extended from the digital shelf to the consumer’s doorstep in beautifully printed and expertly engineered packaging, designed specifically for e-commerce.”