The enhanced brand platform and visual identity represents both the evolution of the company, as well as the strategic vision for the future.
"The brand refresh is grounded in our core values, principles and competencies," said Joe Majewski, president/CEO at ChromaScape. "We are excited to continue to grow and expand our company on this foundation. Now we are more aligned than ever for a brighter and better future together."
The logo's primary lettering features a bold wordmark and a nod to past typography, updated with a modern influence.
The molecular icon represents the magic that takes place in ChromaScape's technical labs and the chemistry of colorant creation.
The icon's circular shape and arrow evokes energy and forward thinking while the bright color palette reflects ChromaScape's innovation and optimism.
In addition to the logo, the company introduced a new tagline – Brighter and Better Together – that summarizes the belief that in partnership with customers and associates, ChromaScape creates products that enhance people's lives and environments, all of which are core principles of the company's mission.