Two of the company's flexible packages received Silver PAC Canadian Leadership Awards, ProAmpac
One was for the packaging design of a children's snack and the other for graphics innovation in flexible packaging for hair care products.
At its award ceremony in Toronto on June 4, the PAC Packaging Consortium named ProAmpac the:
Silver Winner in New Brand Food & Beverage for packaging of My First Bear Paws Vanilla and My First Bear Paws Oatmeal cookies by Dare Foods Ltd., the Cambridge, Ontario-based manufacturer of cookies, confectionery, fruit snacks, crackers and fine bread. The intent was to develop packaging for a healthy snack alternative in an attractive design for children, ages five and under. Dare created “Pawley Junior,” a younger version of the brand’s mascot used on Bear Paw packaging.
Silver Winner in Packaging Innovation - Flexible saluting ProAmpac’s “disruptive consumer packaging” for L’Oréal Matrix, Total Results Hair Care. ProAmpac used a special strip metalized film, achieving eye-catching metallic graphics on different substrates used in the pouch while maintaining superior print registration.
The L’Oréal packaging which helped drive sales during 2018 holiday shopping “reinforces the importance of packaging graphics” to successful on-shelf marketing,” said Adam Grose, ProAmpac’s chief commercial officer. The packaging for Matrix Hair Care’s Total Results Hair Care Holiday Kits, recipient of two Graphic Design USA awards, was produced in collaboration with L’Oréal – Matrix Hair Care.
“The PAC Canadian Leadership Awards for Dare Foods and L’Oréal packaging underscore ProAmpac’s approach to a process we call Collaborative Innovation,” said Grose. “Here the brand owner and ProAmpac combine forces to develop breakout packaging concepts and to accelerate packaging innovations.”