The new metallic inks have been formulated to comply with the latest reclassification of raw materials, adhering to EuPIA’s Exclusion Policy. The new silver and golds are available as standard or as a food packaging compliant (FPC) version, suitable for non-direct food contact packaging applications, as well as general label printing.
“We have seen a surge in demand for high quality metallic inks over the past few years as brand owners seek to make their labels stand out on the shelf by adding enhancements that provide a premium finish,” Mikaela Harding said. “We’re excited to officially introduce our new PureBright range at Labelexpo. Not only do our new PureBright inks comply with the very latest EuPIA guidelines, we are also confident that our new metallic inks offer superior lustre compared to current industry standards, as well as improved overprintability.”