02.21.19
A new system from Durst is the centerpiece of a £1 million investment by an entrepreneur who is relocating his wallcovering design printing business from Hong Kong to Nottingham, UK to grow markets across Europe and the US.
David Qian’s wallpaper designs retail on average at £150 sq/m and is customized to meet the demands of major brands that include numerous five-star hotels across the globe.
The £3 million-turnover business combines bespoke, made-to-order hand-paintings and embroidered wall coverings combine ancient eastern artistic traditions with western and contemporary aesthetics.
“We are the only company in the world that can combine hand-painting and digital printing together," he added. "This is the core of our business where we create bespoke customer designs for major brand names within interior design and furnishing sectors who demand the very best service and quality.”
David Qian’s wallpaper designs retail on average at £150 sq/m and is customized to meet the demands of major brands that include numerous five-star hotels across the globe.
The £3 million-turnover business combines bespoke, made-to-order hand-paintings and embroidered wall coverings combine ancient eastern artistic traditions with western and contemporary aesthetics.
D’Arts, the digital printing brand, is unique because traditional hand-painting adds further artistic touches to the print quality from the Durst P10 160 with heavy duty roll in Nottingham.
Initial testing with wallpaper applications has been completed successfully. Full-scale industrial printing using digital technology is due to start soon.
“With a previous system, we had problems with color-matching, which cost us time and money," Qian said. "But the Durst machine has been an absolute revelation. Digital printing is the next step for the wallpaper industry – it’s the future.
Initial testing with wallpaper applications has been completed successfully. Full-scale industrial printing using digital technology is due to start soon.
“With a previous system, we had problems with color-matching, which cost us time and money," Qian said. "But the Durst machine has been an absolute revelation. Digital printing is the next step for the wallpaper industry – it’s the future.
“We are the only company in the world that can combine hand-painting and digital printing together," he added. "This is the core of our business where we create bespoke customer designs for major brand names within interior design and furnishing sectors who demand the very best service and quality.”