Conlin’s Digital Print is among the first graphic communications providers in North America to acquire a Xerox Iridesse Production Press. The Philadelphia-area digital printer plans to target new vertical markets and current customers that can benefit from Iridesse’s ability to deliver eye-catching spot embellishments and metallic hues.
 
“We’re constantly looking to upgrade to new and higher quality equipment,” said Bill Conlin Jr., account executive, Conlin’s Digital Print. “Once we got a demo of the Iridesse, it was clear there was nothing else on the market like it. We are confident that this press will set us apart in the market, allowing us to secure new business in a variety of key verticals.”
 
The Iridesse is the only digital press that can print metallic gold or silver, CMYK and clear dry ink in a single pass. Conlin’s expects the new press will help its customers stand out in their markets. Conlin’s will use the new press to produce a range of point-of-purchase displays, invitations, direct mail pieces, corporate marketing collateral and business cards for its 1,000 customers in marketing, healthcare, pharmaceuticals, software, real estate, engineering and other industries.