After intensive tests of a wide variety of technological and business concepts, Primefire 106 is set to expand the new Packaging Digital division at colordruck Baiersbronn. In the future, the leading innovator from the Black Forest will therefore be able to offer its customers from all over Europe unlimited opportunities for mass customization by personalization and individualization of packaging.
“Heidelberg Primefire 106 integrates seamlessly into our industrial print production and improves our flexibility, thus enabling us to respond to market trends more quickly and to implement new business models successfully. As the future will increasingly mean mass customization in packaging, the Primefire 106 will provide us with the ideal basis for meeting up-and-coming requirements,” explained Martin Bruttel, managing director colordruck Baiersbronn.
The seven-color inkjet system powered by Fujifilm Inkjet Technology in conjunction with Heidelberg Multicolor technology enables Primefire 106 to cover 95 percent of the Pantone color space thereby bringing productivity and cost benefits for completing jobs involving spot colors. Water-based inkjet printing meets strict environmental and recycling requirements and therefore also permits food-safe production without any complications.
Heidelberg presented Primefire 106 as a world premiere for industrial digital production in 70 x 100 format at drupa 2016 in Düsseldorf. The system ensures reliable offset quality, combined with all the advantages of digital printing.
“The start of the pilot with colordruck before end of 2017 is a further milestone in the implementation of our digital strategy. With colordruck Baiersbronn, we have been able to acquire an important strategic pilot customer for Primefire 106,” said Montserrat Peidro-Insa, head of Business Unit Digital at Heidelberg.