As attendees saw at drupa 2016, packaging is the next great opportunity for digital printing.
David Savastano, Editor05.15.17
Digital printing is a huge growth area. For example, in its latest report, “The Future of Digital vs. Offset Printing to 2022,” Smithers Pira’s Sean Smyth noted that digital printing accounts for 16.2% of the global print market value and 2.9% of the volume. This is up from 2.1% of the volume in 2012, and he believes the transition is accelerating to 3.9% of volume by 2022.
“The relative cost position of analog and digital printing is continually changing as new equipment comes on to the market, and the volumes of toner and inkjet grow while prices fall,” Smyth added. “This is generally making digital print more cost-effective against traditional analog printing at ever higher run lengths. There is a continuing trend of falling run lengths as print buyers act to make sure their content is up to date and there is pressure to reduce the amount of inventory and work-in-progress. The result is a continuation of the analog-to-digital print transformati
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