Features

Digital Packaging Makes Gains

Digital printing creates opportunities for brands to engage with their customers through personalized packaging experiences.

Epson SureColor V7000. (Photo courtesy of Epson)

The digital printing market is not new, but it’s constantly evolving as new technologies guide its progress and innovation. Recently, digital printing has expanded into the packaging segment, as it is “no longer a niche application. The expansion is being driven by brands’ need for greater flexibility, faster turnaround times, and more personalized customer experiences,” explains David Bistrovic, product manager, Professional Imaging at Epson America Inc. Digital printing also creates opportunit...

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