SPGPrints has announced the appointment of Sangeeta Sachdev as the managing director of its North American business, SPGPrints America, Inc. In her role, Sachdev takes responsibility for the company’s operations in the US and Canada.
 
SPGPrints America, Charlotte, NC, is the regional base for manufacturing, research and development, sales and marketing, and full support activities. The company is a global leader in rotary screen technology for the self-adhesive label and industrial narrow web markets. SPGPrints also provides complete digital inkjet printing solutions for the textile and wallcover printing markets.
 
Since joining SPGPrints – formerly known as Stork Prints – in 2003, Sachdev has held several managerial positions at locations around the world. In the US, her roles included managing digital textiles, labels and packaging operations. She also headed sales in India, Bangladesh and Sri Lanka.
 
Among Sachdev’s priorities will be expanding the use of rotary screen as a complementary technology in the production of labels and folding cartons, and the roll-out of SPGPrints’ new inkjet textile printing technology based on its Archer technology ink delivery system.
 
“With its capability for applying thick layers of coverage in a single pass, rotary screen printing is an essential technology for achieving numerous vivid, tactile and luster effects, productively,” said Sachdev. “It is a powerful complementary technology for brand differentiation. SPGPrints offers solutions for every step in the rotary screen workflow for package printing applications up to one-meter width. With our strong support network and application expertise as well, we are uniquely placed to help printers adopt the process and competitively offer creative, added-value branding solutions.”