These solutions and measures are designed to boost the international competitiveness of packaging producers by enabling reliable, productive, and economical production, especially of defect-free, high-quality folding cartons and labels in offset, digital and flexo printing.
With its presence at the trade fair, Heidelberg also wants to underline the strategic significance of the growth market of packaging and label printing for the further economic development of the company.
“The appearance of packaging at the point of sales has a direct influence on the purchase decision and the brand experience of consumers. Depending on the market segment, poorly produced packaging – even just variations in color – can result in loss of image as well as a high liability risk. The Heidelberg promise of ‘Zero Defect Packaging’ therefore fulfills the requirements of brand companies for flawless packaging from an aesthetic, legal, functional, and marketing point of view,” said Stephan Plenz, member of the Management Board responsible for Equipment at Heidelberg.
Visitors to the Interpack trade fair, especially from brand companies, packaging producers and print shops, will be able to speak to experts and get detailed information about the various topics relating to defect-free, industrialized packaging printing at Heidelberg’s stand in hall 13. The appearance by Heidelberg and Gallus at Interpack will focus on the question of a color management system that can span different sites and production methods, the reduction of complexity and therefore susceptibility to defects as well as the means to safely and reliably identify incorrectly printed products without delay and remove them directly from the press or postpress process while production is underway.
The integrated Prinect Packaging workflow developed by Heidelberg plays a central role here, by laying the foundations for industrialized production. It enables automation of the workflows – from order acceptance, through structural design, prepress, and press through to postpress – and facilitates intelligent communication between the areas in order to prevent defects. Prinect integrates Heidelberg’s offset and digital printing systems into one continuous workflow.
Heidelberg is responding to the demand for serial or even customized packaging and labels with the Primefire 106, the first digital printing system in B1 format for industrialized printing applications, presented at drupa as well as the Gallus Labelfire 340 for digital label production.
The Gallus Labelfire label printing system also provides the option of individually identifying entire packages or even the individual label.
Gallus will also be presenting its new process, “Metallic Doming.” It can be used to produce raised textures with metallic luster on plastic substrates using rotary screen printing. The result is a haptic sensation that could previously only be produced using hot-foil embossing on paper substrates.