09.25.14
Rexam was awarded the silver trophy for the Alcoholic Beverage Packaging category of the 2014 ABRE Brazilian Packaging Awards. The beverage can maker won with its FUSION aluminium bottle for Smirnoff Ice. The 11-ounce bottle, entered in the Ready to Drink (RTD) category, is the lightest bottle in the South American market.
The company was also recognized alongside its customers in the following categories: Marketing – Communications Strategy, with Coca-Cola Zero Rock in Rio (gold) and Graphic Design for Alcoholic Beverages, with Devassa Rio Eu Te Amo (silver).
The Awards were sponsored by ABRE – Brazilian Packaging Association. Evaluation of submitted award applications is based on a number of items including: quality, functionality, ergonomics, technologies applied, benefits offered to consumers and process gains.
The company was also recognized alongside its customers in the following categories: Marketing – Communications Strategy, with Coca-Cola Zero Rock in Rio (gold) and Graphic Design for Alcoholic Beverages, with Devassa Rio Eu Te Amo (silver).
The Awards were sponsored by ABRE – Brazilian Packaging Association. Evaluation of submitted award applications is based on a number of items including: quality, functionality, ergonomics, technologies applied, benefits offered to consumers and process gains.