Carsten Bruhn is now the president and CEO of Ricoh North America, the company announced.
"The opportunity that lies ahead for Ricoh, our partners and customers, is incredible," said Bruhn. "Customer behaviors, the increasingly changing workforce and the speed of digital transformation are driving toward the need for new business models, including digital services and subscription models, to name a few. And there's so much to be energized about in North America specifically. We have a tremendous customer base, a passionately dedicated team and a network of dealer partners who share our commitment to solving challenging business problems today and into the future."
Bruhn most recently served as corporate VP for Ricoh Global Services.
Before joining Ricoh, Bruhn managed Lanier's Northern Europe region.
In the coming months, Bruhn will publicly outline his business strategy for Ricoh North America.
Bruhn's strategy will provide a clear and ambitious path forward – both short and long-term – built with agility and flexibility to quickly address customers' changing needs throughout 2021 and beyond, according to Ricoh.
