Sean Milmo, European Editor09.21.20
Haptic printing is making print more competitive with electronic media by adding a sense of touch to printed surfaces.
Although haptics have been around for a long time, new technologies, particularly digital processes, can give it a powerful means of differentiating print at a time when the sight and sound of electronic displays dominate everyday life. It enables print to emphasize its physical characteristics against the virtual reality of online communications, where touch can be confined to the feel of a keypad.
Haptic printing turns the traditional flat, two-dimensional ink and paper into three-dimensional textures, patterns and sculptured effects, which are frequently combined with other sensory enhancements like metallic foils, chemical coatings and lamination films.
“The human eye perceives the layers of special effects and it resonates deeper into the consciousness,” said Jack Noonan, marketing manager of MGI Group, in which Konica Minolta is a major shareholder
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