recently announced the decision to transition from an in-person event in Atlanta to a comprehensive digital platform.
The show company provided an update on its plans to present four weeks of hosted global programming and new product unveilings across PRINTING United Month this October, beginning Oct. 5 and running through the week of Oct. 26.
“The PRINTING United Digital Experience provides a unique opportunity to bring those highly anticipated product launches and engagements to the printing community at large, both from an exhibitor and attendee standpoint,” said Mark J. Subers, president of PRINTING United. “Our expert team has worked diligently to build a unique digital model to ensure that all market segments have a front-row seat to this powerful, guided event, to further enhance opportunities for engagement and interaction.”
This series of community-based Insight Days will deliver a program highlighting a different community focus spanning apparel, commercial, digital textile, graphics/wide-format, in-plant, industrial, mailing/fulfillment, and packaging. In this new format, the printing industry will together experience a variety of highly-focused hosted tracks and exclusive ways in which vendors and customers can interact.
“The energy and enthusiasm we’ve received from our partners as they learn more about the new PRINTING United Digital Experience platform are profound,” said Ford Bowers, president and CEO, PRINTING United Alliance. “While we are disappointed not to be able to convene in person this year, we are committed to delivering on our promise in bringing the latest in technology, education and innovation to our industry in 2020. While the event will take shape differently than originally planned, it will undoubtedly serve as intended to our vast audiences nevertheless.”
“The printing industry greatly needed this event to go on this year, both from a sales perspective and for peer engagement in general,” added Marco Boer, VP, IT Strategies. “PRINTING United’s convergent roots allow for a seamless transition to this exceptional online platform, one of which we are proud to support. Our team appreciates the opportunity and limelight to share in experiencing the newest technology that companies in our industry have worked so hard to bring to market and waited all year to debut.”