In addition to fashion, key markets include sportswear, banners and signage, soft furnishing,
interior decor and more.
Sean Milmo, European Editor01.21.20
Demand for textile print products and their inks and other consumables are growing rapidly in Europe, making them one the fastest expanding print sectors in the region.
Currently, clothing accounts for the majority of textile print sales, but its popularity is broadening in other sectors, while it is also gaining a presence in markets where it has had little or no presence.
Now in addition to fashion, its main markets include sportswear, banners and signage, soft furnishing and interior decor, medical textiles and automotive fabrics and upholstery.
The major drivers behind the growth are personalization and customization, flexibility, greater scope for creativity, lower materials costs and environmental protection.
The Rise of Inkjet
Although textile printing is still dominated by screenprinting, the application of digital processes, mainly inkjet, has been growing at the fastest rate, although more slowly than in other European printing markets.
A major feature of in
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