03.08.18
Sun Chemical acquired the metal deco ink business of PPG, a U.S.-based global supplier of paints, coatings and specialty materials. PPG and Sun Chemical are both long standing players in the metal packaging industry.
Through the acquisition, which reflects Sun Chemical’s strategy to grow by acquiring businesses that complement areas of its existing operations, Sun Chemical will expand both its operational territories and its overall position in the global metal deco market. By combining PPG’s complementary portfolio of metal deco products with those of Sun Chemical, customers will benefit from innovative solutions.
“With changes in consumer tastes and lifestyles across the world driving increased demand for canned food and beverages, brands are constantly seeking new ways of decorating the metal packaging of their products to differentiate them from the competition,” said Felipe Mellado, chief marketing officer and board member at Sun Chemical. “The acquisition of PPG’s metal deco ink business means that Sun Chemical will now be able to offer customers an enhanced range of metal deco solutions to help them achieve their marketing goals.”
Through the acquisition, which reflects Sun Chemical’s strategy to grow by acquiring businesses that complement areas of its existing operations, Sun Chemical will expand both its operational territories and its overall position in the global metal deco market. By combining PPG’s complementary portfolio of metal deco products with those of Sun Chemical, customers will benefit from innovative solutions.
“With changes in consumer tastes and lifestyles across the world driving increased demand for canned food and beverages, brands are constantly seeking new ways of decorating the metal packaging of their products to differentiate them from the competition,” said Felipe Mellado, chief marketing officer and board member at Sun Chemical. “The acquisition of PPG’s metal deco ink business means that Sun Chemical will now be able to offer customers an enhanced range of metal deco solutions to help them achieve their marketing goals.”
