Companies form unique partnership, developing new markets and a company along the way.
Dave Savastano, Editor01.25.16
It is unusual enough for companies to have a relationship for a decade, not to mention 70 years. However, the relationship between BASF Kaolin and Superior Materials is unique, as neither company would be in the successful position it is in without the other.
Their relationship actually dates back to 1937, when Edgar Brothers Clay asked Ben Joachim of The Joachim Research Laboratories to find additional applications for the kaolin they were mining in Georgia. Kaolin, or clay, is an important ingredient in paper, but Edgar Brothers sought more profitable markets.
Joachim found that kaolin could be ideal for camouflage paint prior to and during World War II, and convinced Edgar Brothers to make a major investment in equipment.
Once World War II ended, camouflage paint was not needed, and Edgar Brothers wanted new markets. Once again, Joachim was asked to find new uses for kaolin, and he found that inks, paints and coatings would be ideal. Once he did, Edgar Brothers asked him to
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login