Companies form unique partnership, developing new markets and a company along the way.
David Savastano, Editor01.21.16
It is unusual enough for companies to have a relationship for a decade, not to mention 70 years. However, the relationship between BASF Kaolin and Superior Materials is unique, as neither company would be in the successful position it is in without the other.
Their relationship actually dates back to 1937, when Edgar Brothers Clay of Metuchen, NJ, asked Ben Joachim of The Joachim Research Laboratories to find additional applications for the kaolin they were mining in Georgia. Kaolin, or clay, is an important ingredient in paper, but Edgar Brothers sought more profitable markets.
Joachim found that kaolin could be ideal for camouflage paint prior to and during World War II, and convinced Edgar Brothers to make a major investment in equipment.
Once World War II ended, camouflage paint
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