Metallic pigments and inks are used in consumer packaging, labels, gift wrap and publication and commercial printing.
Bridget Klebaur, Associate Editor08.01.14
Photo courtesy of FINAT.
With estimated annual sales of $1 billion, the metallic pigment market is sizable. While automotive coatings are the largest end use for metallics, graphic arts are an important segment for metallic pigments and inks. The use of metallic pigments continues to grow in graphic arts in 2014, and despite economic challenges, companies are optimistic about further growth.
“Graphic arts are one of the most important market segments for metallic pigments, where inks are used in a variety of printing applications to produce consumer packaging such as cartons, pouches and flexible films; labels (glue applied, pressure sensitive and shrink sleeve); gift wrap and party goods, as well as for publication and commercial printing,” said Vashti Jagmohan, product manager/marketing communications, ECKART America. “Metallic pigments are also used in the paints and coatings, plastics, powder coatings and industrial markets.”
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