Superior Printing Ink Co., Inc. is launching a water-based/UV flexographic ink program targeted to the narrow web and label markets. The new product lines are the result of several months of development and testing with the firm’s water-based technical R&D group in Charlotte, NC, and its UV technical group in Teterboro, NJ, said George Varughese, vice president, product development for Superior Printing Ink.
“We have defined the market space,” noted Mr. Varughese, whose efforts are supported by more than two dozen sales people nationwide. “Superior’s strength is in support and customer service, including extensive press trials. Our products have shown substantial benefits to customers – and at competitive price points.”
The Superior Ink sales force is already talking to customers and prospects and making flexo recommendations depending on their needs.
“Some people are looking to expand or enhance their flexo business, w
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