09.29.12
Mountain Dew is aiming at quenching the thirst of consumers with a new can that is one-third larger than their traditional 12-ounce offering. The can features color-changing artwork that, when chilled to 46.4°F (8°C), features an easily recognizable symbol that transforms itself to the distinctive green color of Mountain Dew.
With this achievement, Chromatic Technologies Inc. (CTI) has lent its expertise to the select packages of Mountain Dew cans. CTI’s “thermochromic” inks are temperature-activated and can be used in a variety of ways to enhance package designs such as hiding a message, signaling cold temperatures, indicators of product levels or an extension of the product’s brand messaging.
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