David Savastano, Ink World Editor07.26.11
Catching the eye of consumers is essential, whether it is on a package or a magazine, and brand owners are always looking for an edge. Metallics are a proven approach, and metallic ink and pigment manufacturers are seeing growth in their business. However, raw materials costs for metals remains a serious issue.
“It remains a difficult market, especially considering the cost of metals like aluminum and copper,” said Joseph Perdue, marketing manager, North America (Graphic Arts) for ECKART America Corp. “However, we are seeing a slight increase in demand, but the demand is less predictable than ever before. Raw material supply issues and cost increases, as well as concerns over the economy in general, continue to apply added pressure on the metallics industry.”
“The overall metallic pigments market rebounded in 2010 from the global recession of the previous two years,” said Aaron Hollman, global product manager – effect pigments, Sun Chemical
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