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    Top Companies Report

    DEERS I/(Daihan Ink Co., Ltd.)

    ...

    DEERS I/(Daihan Ink Co., Ltd.)
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    07.21.21
    DEERS Building, 54-11
    Dongpyeon-ro, Dongan-gu, Anyang-si
    Gyeonggi-do, Korea
    Tel: +82 31-349-3759
    www.daihanink.com or www.deersi.co.kr
    Email: weero@d-ink.co.kr or weero@deersi.co.kr

    Sales: $90 million for DEERS I (Daihan Ink) and DEERS M (DI&C); $170 million (consolidated DEERS Group sales).

    Major Products: Offset sheetfed, web heatset, UV ink; metal deco ink; letterpress ink; UV inkjet ink; digital sublimation ink. Sister company DI&C produces gravure and flexo ink.

    Key Personnel: J.S. Han, chairman; J.Y. Kwon, DEERS I (Daihan Ink) CEO for Offset Ink Division; C. H. Lee, DEER M (DI&C Co.) overseas business director.

    Number of Employees: 200 (DEERS I and DEERS M).

    Comments: It was a mixed year for DEERS I, or Daihan Ink Co., Ltd., the oldest ink manufacturer in Korea. DEERS M (or DI&C) focuses on liquid inks, which did very well, while DEERS I, an offset ink specialist, faced a downturn.

    “Due to the lockdown all over the world last year, our offset part had the worst results in the last 10 to 15 years,” said Charlie Lee, head of Daihan Ink’s Overseas Sales Department’s team. “But our liquid part had the best year as food packaging consumption increased a lot because of the pandemic.”

    The change in ink requirements has led DEERS to emphasize new markets.

    “Since commercial printing is going down, we put more efforts on UV ink for packaging printing, so we created a task force team to boost our UV ink’s quality and sales,” Lee observed.

    DEERS is also doing coating development to replace PE film on the paper. “It’s not 100% ready,” Lee noted. “But it’s going well. We will also focus on more environment friendly products for the coming future.”

    Lee reported that raw material prices on materials such as resins, pigments, oils and even additives all increased. “But it’s difficult to increase ink prices the same as raw material price increases, so some part we had to absorb,” he added. “We believe that, by the end of year or the beginning of next year, raw material prices would be stable when COVID-19 is stable.”

    Lee said that 2021 is getting off to a good start at DEERS.

    “The beginning of 2021 is better than last year,” Lee said. “Our overseas business is getting back to normal, and the local market is also. Due to price increases, customers tend to place more orders in advance. But we are not sure for the second half of this year, so we are trying some other consumable businesses to become total solution provider. Offset ink market, the pie is already fixed, and the fact is that this pie is not getting bigger in the future. It’s like a zero-sum game. We need to put special value on our products, or try to find niche markets.”
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