New technological innovations on the press are allowing gravure to be economically competitive on shorter runs.
Kerry Pianoforte, Ink World Associate Editor06.17.09
Gravure printing has long been associated with high quality and long runs. However, with market demands changing toward shorter run lengths and flexo printing making major strides in terms of quality, gravure was under increasing pressure.
Nielsen Dairy’s The Ultimate Chocolate Milk, printed by Alcoa, earned Best of Show honors in the 2007 Packaging Label Gravure Association (PLGA) print quality awards.
However, gravure appears to have weathered the storm. Technological innovations on the press have allowed gravure to be economically competitive on shorter runs. As a result, both the publication and packaging gravure printing markets have fared well during the past year.
While flexo is leading the North American packaging market, gravure has been able to make significant progress in recent years.
“Gravure has done very well in the packaging market over the last three to five years,” said Mike Impastato, vice president
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