Ink companies are increasingly using their web sites as a valuable informational tool.
Kerry Pianoforte, Ink World Associate Editor10.06.09
Now that the Internet has become an important business tool, most companies feel that it is important to have a presence on the world wide web. While initially companies looked toward the web as an opportunity to generate online sales, the highly specific nature of the ink industry made it difficult to fill orders online. Instead, ink companies are updating their web sites with an increased focus on customer service and product information.
Sun Chemical views its web site, www.sunchemical.com, as a strong promotional tool. The corporate web site is a way to present and explain the values and objectives of Sun Chemical to its visitors, whether they are customers, suppliers, students or anyone with an interest in Sun Chemical.
The individual division web sites offer details on specific markets and types of products, along with downloadable literature. There are also many new and valuable user services offered on these sites. For example, the Sun Europe site lists all l
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