Gold and silver are more than just the color of Olympic medals. Adding gold and silver pigments and inks will make packaging sparkle and shine, creating a new, exciting look.
Jenn Hess, Ink World Associate Editor09.02.05
Things that sparkle and shine tend to get noticed. Take packaging for instance. When a consumer is torn between two items that serve the same purposes and cost the same amount, what might be the deciding factor in their purchase? It could come down to what the product looks like…and metallic inks and pigments help the ordinary stand out from the crowd.
Although metallic inks represent only a small segment within the printing industry, it is one segment that focuses on performance and really can be impacted by changes in fashion and personal preference.
“A lot of the demand relates to whether metallics are the popular colors at the time,” said Dave Hunt, regional sales manager, U.S. southeast, U.S. Bronze Powders, Inc.
“The market is generally growing,” said Jane Lawrenson, marketing manager at MD-Both. “Silver has been a tremendously popular color starting in the millennium year and continuing today. The trend for ink ma
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login