“Our new pigments offer the possibility to transform effects into emotions which attract consumers and pay off for our customers at the point of sale,” Dr. Dietmar Mäder, global head of plastics, marketing and technical service groups at ECKART, sums up.
The new LUXAN K family provides exceptional luster in transparent packaging of foods and cosmetics. It is also suitable for use in the interior trim of automobiles, for household appliances, or in sports or leisure goods.
On the one hand, the special features of the new LUXAN K series rest upon their high transparency and brilliance. In combination with dyes in particular, they offer a unique added value for applications based on transparent resins, such as PETG, Glass Polymer and Tritan. Next to the “see through”-effect they create a 3D-effect, providing the impression that brilliance arises from the depths.
On the other hand, LUXAN K combines extraordinary sparkling effects with high chroma and color intensity. To packaging materials, this adds a luxurious luster effect, reminiscent of a diamond sparkle.
In automotive applications, the impression of distinctive elegance arises. The pigments are perfectly suited to high gloss jet-black plastic components, used for example in the interior trim of automobiles. With LUXAN K pigments, shades such as “Piano Black”, for example, obtain an unmatched brilliance and convey a touch of sumptuousness. LUXAN K is approved for food contact. It is suitable for polyolefins and PVC as well as for engineering plastics.
With the versatile pigment SYMIC C 393 ECKART extends its SYMIC series to a highly chromatic gold shade, which wows because of its high light refraction and its reflective properties.
These effects are achieved, because ECKART employs an innovative coating technology for the production of SYMIC C 393. It refines synthetic sheet silicate with customized metal oxides. Like all other products of the SYMIC series, the new gold colored effect pigment SYMIC C 393 is also suited for various applications, such as packaging for food and cosmetics as well as for decorative purposes, of course.
ECKART pigments open up a rich palette of design and design possibilities - as demonstrated by the new trend color series “Wind Poems”, which premieres in Düsseldorf as part of the Colour Road 2016/17. Its 12 color creations show how the variety of designs can be creatively enhanced by effects. Even beiges and greys obtain fresh accents with effect pigments.
The examples of cosmetic packaging showcased at K 2016 in the colors of the Colour Road 2016/17 testify to the potential effect pigments open up to brand owners.