Greg Hrinya, Editor, Label & Narrow Web04.26.21
Digital printing is not a passing fad for label printers. The digital requirements range from the explosion of small, craft brands requiring eye-popping labels to major brands looking to secure their products with variable data.
The diverse needs across markets have necessitated extensive time and resources from all facets of the supply chain. As printing press manufacturers strive to deliver faster presses featuring greater quality, substrate suppliers are tasked with engineering new and improved materials.
Collaboration, of course, is key. Avery Dennison has partnered with various OEMs to create dedicated portfolios that match the ever-evolving technologies. The Mentor, OH-based Avery Dennison must account for the various requirements across multiple digital print technologies like laser, water-based inkjet and UV inkjet.
Not only has Avery Dennison collaborated with suppliers, it has emphasized customer service to ensure converters receiv
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