Greg Hrinya, Editor, Label & Narrow Web11.30.20
Xaar, a provider of inkjet printhead technology, unveiled its new strategy to better serve the growing digital printing market.
In addition to rebranding and launching local sites across the globe, including in Texas, the company has debuted ImagineX, a new bulk printhead platform that is central to Xaar’s new identity. Xaar also added industry veteran John Mills as CEO in 2019 to oversee the company’s new direction.
“I see Xaar as a long-term player in the space with technology that is best in the market,” Mills said. “I think over recent years we lost our way a bit, and focusing on thin-film detracted from what the company was founded on and what we did incredibly well for many years. Now we’re back focusing on the bulk technology and how we’re going to make that technology better.”
Mills, who has been a driving force of the ImagineX platform, said the water-based inkjet technology will be a diffe
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
FREE SUBSCRIPTION
