Greg Hrinya, Editor, Label & Narrow Web09.02.20
As the calendar turned to 2020, Epson readied a new product portfolio for the labels and packaging marketplace. The digital printing specialist unveiled a host of new ColorWorks printers to complement its full-scale SurePress line.
Since then, the North American label market has experienced highs and lows. The world continues to grapple with the COVID-19 pandemic. Many of the success stories are determined by end-use verticals. Supply chains have also been impacted to varying degrees.
“The overall state of the North American label market is surprisingly strong,” said Victor Gomez, director of Industrial Label Products at Epson America Inc. “The large spike in demand that appeared in the second half of March and continued into April and May is now stabilizing, albeit at a higher level than before. The shift in demand, the suddenness of the changes and the broad reach of the pandemic’s effects have caused imbalances in matching su
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