Greg Hrinya, Editor, Label & Narrow Web04.28.20
A host of Xeikon executives and industry experts joined the digital printing specialist for Xeikon Café TV. The virtual event was held in lieu of Xeikon Café North America, which was canceled due to COVID-19.
Xeikon Café North America was slated for May 12-14, 2020, in Itasca, IL.
In addition to providing information on the latest Xeikon product launch – the CX300 – experts provided their vision for the future, and how the labels and packaging space might be affected following the pandemic.
“Labels are a good long-term bet," said Mark Hanley, president of IT Strategies.
Pressure-sensitive labels occupy 42% of the market, with glue-applied accounting 40%. Other packaging formats include sleeves, in-mold, heat-sensitive, among others. Currently, pressure-sensitive label growth is estimated between 3-5%.
“Pressure-sensitive has been so popular and is such an important
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