Industry leaders see growth ahead, from custom printed T-shirts and sportswear to fast fashion.
David Savastano, Editor07.18.19
As designers discover the benefits of digital textile printing, the technology is being used for more applications. Industry leaders see opportunities ahead, from custom printed T-shirts and sportswear to fast fashion.
Tony Cox, business manager, Sun Chemical, noted that printed textiles have traditionally been featured across many markets, from carpets to apparel and home furnishing to soft signage, and all of these markets have usually used screen printing techniques over the years.
“These markets continue to be strong with an excellent growth forecast over the coming years,” Cox added. “This growth has been energized by the adoption of digital printing in the textile market and has created some new and exciting opportunities.”
Tim Check, senior product manager, Professional Imaging, Epson America, Inc., said that apparel is a massive market opportunity that is mostly (95%) produced using the traditional screenprinting process.&
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