09.14.21
The January17-21, 2022 EFI Connect users conference from print and packaging tech-nology developer Electronics For Imaging, Inc. will deliver an even stronger emphasis on digital innovation and data-driven insights with a Fortune 500 marketing leader, Kevin Warren, UPS EVP and chief marketing officer (CMO).
His January 18 fireside chat keynote session at the Las Vegas event will explore the evolu-tion of digital and e-commerce, with an in-depth perspective of digital’s impact on busi-ness now and into the future.
“Kevin is one of the brightest minds in marketing, and has invaluable insights into the challenges virtually all EFI customers have in terms of creating demand, achieving excellence and driving growth, even in very challenging times,” said Jeff Jacobson, EFI chair-man and CEO. “This will undoubtedly be one of the most engaging, informative fireside chat keynotes in the 21-year history of the EFI Connect conference.”
In his role with UPS, Warren is responsible for US and international marketing, The UPS Store, Digital Infrastructure Analytics, Revenue Management, Business Planning & Forecasting, Customer Loyalty Management, Digital Marketing, Customer Experience, Brand Relevancy, Customer Communications, and the company’s Ware2Go subsidiary.
Prior to joining UPS, he served as EVP and chief commercial officer for Xerox Corp. and as Xerox’s president of global growth opportunities, responsible for accelerating revenue growth outside the US. In addition, Warren, who first joined Xerox in 1984 as a sales trainee in his native Washington, D.C., also led Xerox’s 3-D printing operations and had strategic oversight for Xerox Global Imaging Systems and Xerox Canada during his career with the company.
“Now more than ever, simple and useful digital experiences are the key to driving busi-ness success,” said Warren. “UPS’s goal is to provide the best digital experience powered by our global smart logistics network, and I’m looking forward to sharing our progress and lessons learned on stage at EFI Connect.”
His January 18 fireside chat keynote session at the Las Vegas event will explore the evolu-tion of digital and e-commerce, with an in-depth perspective of digital’s impact on busi-ness now and into the future.
“Kevin is one of the brightest minds in marketing, and has invaluable insights into the challenges virtually all EFI customers have in terms of creating demand, achieving excellence and driving growth, even in very challenging times,” said Jeff Jacobson, EFI chair-man and CEO. “This will undoubtedly be one of the most engaging, informative fireside chat keynotes in the 21-year history of the EFI Connect conference.”
In his role with UPS, Warren is responsible for US and international marketing, The UPS Store, Digital Infrastructure Analytics, Revenue Management, Business Planning & Forecasting, Customer Loyalty Management, Digital Marketing, Customer Experience, Brand Relevancy, Customer Communications, and the company’s Ware2Go subsidiary.
Prior to joining UPS, he served as EVP and chief commercial officer for Xerox Corp. and as Xerox’s president of global growth opportunities, responsible for accelerating revenue growth outside the US. In addition, Warren, who first joined Xerox in 1984 as a sales trainee in his native Washington, D.C., also led Xerox’s 3-D printing operations and had strategic oversight for Xerox Global Imaging Systems and Xerox Canada during his career with the company.
“Now more than ever, simple and useful digital experiences are the key to driving busi-ness success,” said Warren. “UPS’s goal is to provide the best digital experience powered by our global smart logistics network, and I’m looking forward to sharing our progress and lessons learned on stage at EFI Connect.”
