David Savastano, Editor01.11.18
Capturing the attention of consumers is critical in the retail field. Sun Chemical’s November 2017 acquisition of proprietary technology from Transitions Digital Graphics, LLC, Santa Barbara, CA, adds new advertising display opportunities to the company’s portfolio.
Transitions Digital Graphics develops changeable advertising signage and displays through the use of invisible ink. Roy Bjorlin, global commercial and strategic initiatives director, Electronics Materials, Sun Chemical, noted that Sun Chemical specifically acquired the proprietary technology, now called SunMotion, bringing an interactive motion visual experience to consumers. This strengthens Sun Chemical’s strategic initiative in electronic packaging by providing new solutions to CPGs in point of sale advertising.
“Transitions Digital Graphics is a technology company with a compelling advertising display solution that brings an interactive visual experience for consumers,” sai
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
FREE SUBSCRIPTION
