David Savastano, Editor01.11.18
Capturing the attention of consumers is critical in the retail field. Sun Chemical’s November 2017 acquisition of proprietary technology from Transitions Digital Graphics, LLC, Santa Barbara, CA, adds new advertising display opportunities to the company’s portfolio.
Transitions Digital Graphics develops changeable advertising signage and displays through the use of invisible ink. Roy Bjorlin, global commercial and strategic initiatives director, Electronics Materials, Sun Chemical, noted that Sun Chemical specifically acquired the proprietary technology, now called SunMotion, bringing an interactive motion visual experience to consumers. This strengthens Sun Chemical’s strategic initiative in electronic packaging by providing new solutions to CPGs in point of sale advertising.
“Transitions Digital Graphics is a technology company with a compellin
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