Mexico is among the larger nations enjoying growth, while Brazil is struggling economically.
David Savastano, Editor07.02.15
With estimated ink sales of nearly $2 billion, the Latin American (LATAM) region is one of the fastest-growing areas for ink manufacturers. However, LATAM is hardly a homogenous region; LATAM is led by Brazil and Mexico, with other countries growing at their own rate.
Alex Garcia, business development, INX International Ink Co., said that to understand the Latin American market, you must look at the overall economy.
“The digital printing industry does not exactly mirror the economy but it certainly has an impact,” he added. “The current GDP of Latin American countries indicate there is a growth of sub 3%, with Mexico, Colombia and Chile leading the way. Argentina, Brazil and Venezuela have a negative GDP and high inflation rates.
“The lower price of oil also has largely impacted the Latin American economy,” Garcia added. “Most negatively affected are oil producers in Colombia, Ecuador and Venezuela. They rely on oil for exp
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